Top-down vs Bottom-up approach: how to manage your Strategy Execution

Top-down or Bottom-up approach? Many organizations struggle when choosing the right approach to planning and managing their business strategy. However, although both approaches may seem antagonistic, they can be applied in many different ways. And can even coexist within the same organization.

The business environment is more dynamic than ever, and companies must be flexible and adaptive to change if they want to succeed. Therefore, the key is understanding how both management approaches, each with different characteristics, can fit together to facilitate the execution of your business strategy.

In this webinar you will learn:

• The importance of selecting the right approach for successful strategy execution.
• The advantages and challenges of bottom-up and top-down approaches.
• Examples of how to select the right approach for different scenarios.
• How to combine Top-Down and Bottom-up approaches efficiently.